Friday, December 27, 2019

Biological And Psychological Aspect Of Schizophrenia Essay

Biological and Psychological Aspect of Schizophrenia Antone Graham National University Biological Psychology Professor Matthew Sanders October 20, 2016 Abstract This paper defines schizophrenia from a biological and psychological perspective and also provides treatment to help combat symptoms of schizophrenia. This paper has three important contributions. First, by defining and expanding on schizophrenia from a biological perspective, I can identify the nature related predispositions. After expanding from a biological approach, secondly, I will analyze schizophrenia from a psychological aspect by determining if there is any environment or nurturing externals that can result to schizophrenia. Lastly, I will provide treatment details and also reveal early signs to schizophrenia. This paper is important because schizophrenia is an epic mental disease and it is crucially important to bring awareness to the public of how we can limit the illness. It is unclear whether schizophrenia have only a biological background or psychological background, but what was discovered is that both contribute to schizophrenia. Positive and negative treatment can be combatted undergoing pharmaceutical and psychotherapy, Basis The scientific interpretation of schizophrenia was one that supported a physical basis which was attributed to an imbalance in the cognition of humans. The goal of natural science aimed in finding rational, scientific causes, that would lead to biologicalShow MoreRelatedA Comparison of Biological and Psychological Explanations of Schizophrenia531 Words   |  3 PagesA Comparison of Biological and Psychological Explanations of Schizophrenia Both the biological and the psychological explanations of schizophrenia are supported by empirical evidence which justify their explanations. However ,within the biological explanation there is the genetic explanation which is used largely based on scientific research such as that of Gottesman’s research using meta-analysis which looked at the family (including twin) relationships and concordanceRead MoreThe Issue Of Child Onset Schizophrenia Essay1612 Words   |  7 Pages SOWK 506- Fall 2015 Assignment #3: Child Onset Schizophrenia Becki Kennedy and Mary Marrone USC School of Social Work December 11, 2015 Martha Lyon-Levine Introduction This research paper focuses on the issue of child onset schizophrenia, specifically looking at the prognosis, symptoms, stigma, and most effective treatment options for children. This topic has become a significant social issue as a result of the recent mass school shootings throughout the nationRead MoreThe Biological And Psychological Explanations Of Schizophrenia1405 Words   |  6 PagesIn this essay I will try to explain schizophrenia and talk about the main biological and psychological explanations, also showing how similar and different they are. Schizophrenia is defined in the oxford dictionary as a long-term mental disorder of a type involving a breakdown in the relation between thought, emotion, and behaviour, leading to faulty perception, inappropriate actions and feelings, withdrawal from reality and personal relationships into fantasy and delusion, and a sense of mentalRead MoreEmily Fisher s Life And Life1530 Words   |  7 Pagesshe found out that was the onset to schizophrenia. The traumatic event she just endured triggered the neurotransmitters in her brain to emit too much dopamine in her brain causing her to develop Schizophrenia, much like the people in her family. Emily is one of the many people who develop schizophrenia. Schizophrenia is a psychiatric illness , or cluster of disorders, characterised by psychotic behavior that alter a person’s perception, and thoughts. Schizophrenia is one of the most common seriousRead MoreSymptoms And Symptoms Of Schizophrenia1515 Words   |  7 PagesThe term ‘Schizophrenia’ was introduced by Eugene Bleuler in 1908 to describe a set of symptoms previously labelled as dementia praecox. Schizophrenia refers to the splitting of different psychological symptoms within a single personality (Davey, G. 2014). â€Å"Schizophrenia is characterized by delusions, hallucinations, disorganized speech and behaviour, and other symptoms that cause social or occupational dysfunction. For a diagnosis, symptoms must have been present for six months and include atRead MorePsychological Disorders And The Movie A Beautiful Mind Essay1477 Words   |  6 Pagesabout and its storyline brings out various aspects of psychology that can be analyzed to bring a more conclusive close to this debate. The thesis statement of this essay is that psychological disorders need to be understood independently of various factors such as biological and environmental factors. This is because the world of psychology has always tried to attach the above factors to various psychological disorders but I strongly feel that psychological disorders need to be understood and analyzedRead MoreAbnormality and Schizophrenia1532 Words   |  7 PagesAccording to Mathers et al., (1996) â€Å"Schizophrenia ranks among the top ten ca uses of disability worldwide and affects one in one hundred people at some point in their lives.† (Cardwell and Flanagan, 2012). Schizophrenia is a severe mental disorder which is commonly diagnosed in 15-30 year old individuals. It disrupts a person’s cognition, perceptions and emotions, making it extremely difficult to diagnose. Bleuler (1911) introduced the term schizophrenia, which translates as ‘split-mind’ or ‘dividedRead MoreBiological Psychology : The Brain And Nervous System Essay888 Words   |  4 Pages1. Biological psychology, of biopsychology, is the application of the principles of biology to the study of mental processes in terms of bodily mechanisms. The view that psychological processes have biological (or physiological) correlates, is the basic assumption of the whole field of biological psychology. Biological psychology is a hopeful domain, one that has much to offer in terms of improving the quality of life of the healthy as we ll as those suffering from disorders. It also contributed importantRead MoreIs Schizophrenia A Mental Illness?1726 Words   |  7 Pages SCHIZOPHRENIA Kennya Castro â€Æ' Schizophrenia is a mental illness that plagues about 1 out of every 100 Americans. Despite this fact, most of the general public remains ignorant to the basic pathology of the disease and the mechanisms of identifying and treating it. It is considered by some to be a â€Å"scary† mental illness and is often ignored, when compared to the other equally serious and caustic ones like Generalized Anxiety Disorder (also referred to as GAD), ADHD, and Chronic Depression. ThisRead MoreEssay Schizophrenia as a Biological Disorder798 Words   |  4 PagesSchizophrenia as a Biological Disorder As well as the biological approaches there are physiological, psychological and environmental explanations. New theories of schizophrenia are constantly being developed each having their own advantages and disadvantages. How do we know however, which one is correct? The biological explanation suggests that schizophrenia is produced by an unfortunate combination of genes or is due to physical problems in the brain. Researchers

Thursday, December 19, 2019

The, And Deep Inside Me - 1693 Words

Elie Wiesel, in his novella Night, wrote, â€Å"And deep inside me, if I could have searched the recesses of my feeble conscience I might have found something like: Free at last!† (112). Wiesel was a victim in the Holocaust; this is a passage recounts his experiences in the concentration camps. For days, he has been carrying the burden of keeping his father alive, but these are his first thoughts after his dad dies. Though it would have been easier to let his father go, it was his responsibility for him to see a new day. The quote is a beautiful example of how much stress man will persevere through to fulfill his duties. The sense of responsibility influences man to perform selfless and courageous acts. Men have always had the responsibility†¦show more content†¦He thinks to himself in his novella Night, â€Å"If only I didn’t find him! If only I were relieved of this responsibility I could use all of my strength to fight for my own survival!† (106). Hi s wish to escape his dad’s needs becomes evident, as he explicitly wants to put his personal needs before his father’s. Elie does not switch priorities, even as he bears the stress of his responsibility to his dad. President Theodore Roosevelt gave a speech at the height of World War II, â€Å"Our sons, pride of our nation, this day have set upon a might endeavor, a struggle to preserve our Republic, our religion, and our civilization, and to set free a suffering humanity.† This was a prayer spoken over the soldiers who stormed the beaches in Normandy, France under the operation D-Day. While he goes on to say that most of the men will die, this quote lists reasons why they go to battle anyway. The responsibility to preserve America is given to each man who would shortly after embark on an operation destined to kill tens of thousands. Just like Elie, these young men put others before themselves and their duty is the soul reason they made this sacrifice. With frie ndship comes responsibility towards one another. Friends will look out for each other, support their decisions, and aid them when they may need assistance to complete an important task. In 1914 an unknown artist in the Brooklyn Eagle published a political cartoon titled,

Tuesday, December 10, 2019

Ted Bundy (1453 words) Essay Example For Students

Ted Bundy (1453 words) Essay Ted BundyTed Bundy is one of the worst serial killers in history. His Antisocial personality and psychoticcharacter made him feared across the country. After all was said and done Ted left behind a trailof bloody slayings that included the deaths of 36 young women and spanned through four states. The biggest question in many people’s mind was how could someone as intelligent, highlyaccomplished, and praised as Bundy do such a thing?Theodore Robert Bundy was born November 24th, 1946 in Burlinton, Vermont. Hismother Eleanor Louise Cowell was 22 when she had him. Ted’s mom never told him muchabout his father except that he was in the armed forces and they had only dated a few times. Tedwas left in foster care for two months while his mom and parents decided what to do with him. In 1946 an illegitimate child was extremely looked down upon by society. Once they decided tokeep Ted his grandparents told everyone he was their adopted son. Ted knew who his biologicalmom was, but outsiders were told that she was his sister. Ted adored his grandfather, he was theonly man Ted really respected. His grandfather was also particularly fond of Ted. Ted would goon camping and fishing trips with his grandfather. Ted thought he was just a great guy, but thefamily thought different. They would describe his grandfather as an ill-tempered tyrant. He wasracist, intolerant, and a perfectionist. He expected everyone to meet his demands. Hisgrandfather was also verbally abusive toward other family members and physically abusivetoward his wife. He also physically mistreated animals including the family pet. Ted’sgrandmother suffered from depression. It got so bad that she was eventually treated withelectroshock therapy. She also suffered from agoraphobia and never left the house. Could thisbe the reason Ted turned out how he did?The older Ted got, the more it became more difficult to hide his family’s identity and hissecret mother. With this his mother moved to Washington, where she met and married JohnBundy. At the time Ted was four years old. He was adopted by John and his new parents hadfour children together. From the beginning Ted did well in school. His teachers complimentedhim on his good grades. Ted was active in Boy Scouts and attended church regularly. He alsoheld a part-time job and made excellent grades. Ted didn’t date much in high school and wasdescribed as being shy. It was around this time Ted began sneaking out of the house and peepinginto windows. He became a â€Å"Peeping Tom.† 1He reported as a child he had become fascinatedby sexual violence. He was warned about the effects of pornography and stated the it â€Å"brings outa hatred that is just too terrible to describe.† He also began shoplifting for expensive items andtold his mom that they were gifts. He was picked up at least twice by juvenile authorities forsuspicion of auto theft and burglary, but nothing came of it. Ted participated in many respectable behaviors that helped make it so unbelievable toaccept his guiltiness. He caught a purse snatcher and was given a commendation from the policedepartment. He also saved a drowning toddler once by diving into a lake after him. Ted alsoworked for a suicide prevention hotline talking others out of killing themselves. He wroterape-prevention books and became active in politics gaining the attention of important, highlyknown people. Ted worked many low paying jobs to pay for college. He was a busboy at ahotel, a messenger, and clerks at various stores. He left most jobs after only a few months. Some employers said he was a good worker while others gave him less than favorablecomments. .ud1144872211e707250eb974a0f21b3e6 , .ud1144872211e707250eb974a0f21b3e6 .postImageUrl , .ud1144872211e707250eb974a0f21b3e6 .centered-text-area { min-height: 80px; position: relative; } .ud1144872211e707250eb974a0f21b3e6 , .ud1144872211e707250eb974a0f21b3e6:hover , .ud1144872211e707250eb974a0f21b3e6:visited , .ud1144872211e707250eb974a0f21b3e6:active { border:0!important; } .ud1144872211e707250eb974a0f21b3e6 .clearfix:after { content: ""; display: table; clear: both; } .ud1144872211e707250eb974a0f21b3e6 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud1144872211e707250eb974a0f21b3e6:active , .ud1144872211e707250eb974a0f21b3e6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud1144872211e707250eb974a0f21b3e6 .centered-text-area { width: 100%; position: relative ; } .ud1144872211e707250eb974a0f21b3e6 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud1144872211e707250eb974a0f21b3e6 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud1144872211e707250eb974a0f21b3e6 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud1144872211e707250eb974a0f21b3e6:hover .ctaButton { background-color: #34495E!important; } .ud1144872211e707250eb974a0f21b3e6 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud1144872211e707250eb974a0f21b3e6 .ud1144872211e707250eb974a0f21b3e6-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud1144872211e707250eb974a0f21b3e6:after { content: ""; display: block; clear: both; } READ: Population and natural disasters EssayIt is likely that Ted killed his first victim while in his teens. A young schoolmatedisappeared at this time. He is said to have begun his serial killings in his late twenties in 1974. However many people believe that he started earlier than this. He is said to be the suspect innumerous unsolved murders. In January of 1974, an 18 year old student by the name Joni Lenz was found unconsciousin her bedroom. Ted had beaten her with a metal rod and then inserted it into her genitals. Jonisurvived but was in a coma for several months and had no memory of the event at all. A monthlater Ted had struck again. He had abducted and killed a 21 yea r old woman named, Lynda AnnHealy. Lynda didn’t show up for work or dinner that day friends and family started to worry. Healy’s parents immediately called the police. Soon after they found blood dripping from LyndaAnnn’s mattress. Police also found a night gown close to the bed with blood all over it. Herclothes and backpack from the night before were also missing. Where was Lynda Ann though?Investigators were puzzled there was no evidence whatsoever that would help lead them toLynda. Six weeks later, a 19 year old college student never arrived at a jazz concert she wasgoing to. The next month a freshman girl disappeared on the way to a movie. Two other womendisappeared over the next two months. Seven girls had vanished through out the states of Utah,Oregon and Washington, within the spring and summer of 1974. All the girls had strikingsimilarities, they were all thin white girls who had parted hair and were wearing slacks at thetime of the disappearance. Ted w ould use fake casts, splints, and crutches to get his victims to help him. He woulduse little things like how he needed help to carry his books or load up his car. In July 1974though, he was able to convince a Janet Ott to help him load a sailboat up at his parent’s house. A couple picnicking near by, remembered a handsome young man approaching Ott. From whatthe couple could hear, the man’s name was Ted. The girl was never seen again. That same dayhe abducted 18 year old Denise Naslund while at a park. Ted had now abducted two people inbroad daylight using his real name. People would not believe that a killer would actually use hisreal name. This lead the press to call these cases the â€Å"Ted† cases. In 1974 the first pieces ofbodies were slowly being found. The police began to discover the severity and scope of thekiller. By this time Ted had moved to Utah where he became a dormitory manager at theUniversity of Utah. Here in Utah he killed 16 year old Nancy W ilcox. Three weeks later hekilled 17 year old Melissa Smith. Melissa’s father was the Midvale, Utah’s, Police Chief. Mr. Smith would warn her about the dangers of the world, because of all the wrong he had seenthrough out his career. His worst nightmare came true on October 18 1974, when Melissadisappeared. Ted had killed at least 11 times in Utah and nearby Colorado. Police would soon get there break in the case. Ted would approach 18 year old CarolDaRonch. Ted told her that he had seen someone try to break into her car and he would reallylike it if she would go along with him to the parking lot to see if anything had been stolen. Carolassumed the man was mall security because he seemed so in control of the situation. When theygot to the car Carol told Ted that everything was there. Ted who had told Carol his name wasOfficer Roseland, was not satisfied and wanted to take her to police headquarters. He wantedher to file a complaint. When he led her to a Volkswagen bug, she became suspicious and askedfor identification. Ted pulled out a gold badge quickly and escorted her into the car. Ted droveoff in t he opposite direction of the police station. After a short while of being in the car Tedtried to put handcuffs on Carol. Carol screamed and Ted pulled out a handgun and threatened tokill her. Carol soon found herself up against the car while Ted had a crowbar in his hand readyto strike her in the head. She kicked his genitals and managed to break free, she ran towards theroad and caught the attention of a couple, who drove her to the police station. Carol told themwhat happened and gave a description. 2Her reports of the events including his attempted use ofhandcuffs and a crowbar would provide significant evidence leading to Ted’s eventual arrest. Afew days later, off Carols coat a blood type was found. It was type O, the same as Ted Bundy’s,as police would learn later on. In August 1975 Ted was stopped for driving suspiciously. The car would be searchedand Ted was arrested. 3 At the time of arrest. A crowbar, ice pick, ski mask, mask of Biographies

Tuesday, December 3, 2019

Raisin In The Sun Essays (309 words) - English-language Films

Raisin In The Sun Dreams are vital to the life of every person. Without dreams, there is nothing to plan or look forward to. The Younger family in A Raisin In The Sun by Lorraine Hansberry has many dreams for their future that a $10,000 insurance check guarantees them. I also have dreams and hopes for my future, college, a job, and a family are all things that I want to have, some day. Due to Walter Younger's death, his widow, Lena Younger, receives a $10,000 insurance check. Lena's dream is to own her own two story house. She takes the money and uses some of it to put a down payment on a nice little house in an all white neighborhood. This causes some problems and conflicts, but in the end, Lena's dream is fulfilled and she gets the home that she and her deceased husband always wanted. Her son, Walter Younger Jr., also has great plans for that money, even though it isn't really his. He invested into buying a liquor store with two acquaintances. Lena let him have $3,500 to do what he like with and another $3,000 to put in a savings account for his sister. Instead, he puts all of it into the liquor store. Then, he discovers that one of his "buddies" took off with the money, all of it. His dream of providing a better life for his family is shattered. Lena also plans to help her daughter, Beneatha, get an education so that she can fulfill her dream of becoming a doctor. Bennie's dream is not really taken seriously by anyone since black doctors were unheard of, much less a female one. Still, her mother believed in her and supported her by giving Bennie $3,000 of her check by way of having Walter Jr. put it in the bank for her. Unfortunately, he put it all into his dream instead and lost her future along with his.

Wednesday, November 27, 2019

Brave New World Essays (740 words) - Utopian Novels, Brave New World

Brave New World Brave New World George Santayana once said, Ideal society is a drama enacted exclusively in the imagination. In life, there is no such thing as a complete utopia, although that is what many people try to achieve. Aldous Huxleys Brave New World is an attempt at a utopian society. In this brave new world, mothers and fathers and family are non-existent. Besides being non-existent, when words of that sort are mentioned, ears are covered and faces of disgust are made. In a report to the Controller, Bernard wrote,This is partly due, no doubt to the fact that he heard them talked about by the woman Linda, his m-----(106). Words of the sort cannot even be written. Art, history, and the ability to have emotions are shunned. This utopia is shown as a perfect world in which everyone is happy. If this was true, the people would not need to take soma, an equivalent along the lines of a cross between one of todays designer drugs and Prozac. The Director, who goes nameless for most of the story, is less important than the controller is, and he also knows less. This is shown by his shock when the Controller dares to speak about two of the forbidden topics, history and biological parents. It is believed that topics of this nature will cause this utopia to deteriorate. Once the utopia deteriorates, people are not happy all the time. Even by its own criteria though, Brave New World is not a society where everyone is in fact happy. There are asylums in Iceland for Alpha misfits. Even in this so-called utopia, no one is perfect. Lenina has lupus and Bernard is emotionally unstable, due to a mistake in the bottling-plant. If a person is to run out of soma, they feel sick. It may seem to be a utopia, but in essence, brave new world is far from it. Well-being is not and can not be, genetically pre-programmed, but that is what the soma is for. When one of the inhabitants experiences unpleasant thoughts or emotions, which supposedly do not exist anyway, they receive soma: One cubic centimeter cures ten gloomy sentiments( ). Although the people here are allegedly emotionless, it is shown that they are far from it. Bernard is overcome by feelings of non-conformity. He feels that people should be monogamous, he has emotions, he believes in love. Bernard loves Lenina. This is a concept, though, which is too abstract for these inhabitants to fully understand. Bernard realizes that he is not the only one that feels this way when the Director speaks of an occurrence over twenty-five years ago, which is alone, bad manners in this utopia. The fact that he still dreams of this occurrence shows that he was more emotion than what is good for you in this system. When Bernard brings Linda and her son, John to the Director, he responds with disgust. After this, Lindas face twists grotesquely into the grimace of extreme grief ( ), an emotion that is unknown to these sheltered people. It is impossible to live in a perfect society, because nothing can be forever perfect, and what is perfect for one, the Director for example, may not be perfection to another, like Bernard. In order to overcome the possibility of this happening, all must lead sheltered lives. A life without love and emotion is far from perfect though. To combat the unhappiness, the perfect drug, soma is taken. Even soma is not perfect. Taken in excess, soma is lethal, and that is how Linda dies. After her death, her son commits suicide. If all were perfect, suicide would be unheard of. So once again, nothing in this brave new world is actually perfection. There is no such thing as a utopia. A utopia cannot be achieved because nothing that is perfect for one is perfect for all, no matter how sheltered their lives may be. This brave new world may have been the idealistic society for some, but not all, because if it was what everyone wanted, it could not be overturned. This brave new world was, in fact destroyed. Love, feelings, and emotions destroyed it. Nothing can be completely flawless, and that is

Saturday, November 23, 2019

Sony Case Study Essay

Sony Case Study Essay Sony Case Study Essay Sony Corporation – Restructuring Continues, Problems Remain Sony in crisis again: 1. Obstacles: don’t question its business. 2. Reorganize the programs (financial performance and competitiveness of the company) 3. The attempts failed because of the silo culture. 4. Reducing business categories and products models. 5. Another reorganize of the program in 2009 (reduction in the employee and manufacturing sites)ïÆ'   make all Sony parts to work together and move to innovation. 6. Did not give attention to the market research. The restructuring efforts: 1. Another re-structuring in 1994 & 1996 2. Sony organized into 10 company structure ïÆ'   no improvement in the financial performance. 3. SWOT: another restructuring was in 1999 when Sony tried to exploit the opportunities offered by the Internet ïÆ'   PlayStation (p5) 4. New change in the top management of Sony. 5. The CEO suggest that Sony transform into a Broadband Network Solution company by launching a wide range of broadband products and services ïÆ'   did not get the expected results. 6. Analysts were of the opinion that the erosion in Sony’s profits was due to the expenses the company had incurred on implementing its many restructuring plans. 7. New idea of restructuring plan called â€Å" Transformation 60† - 3 years plan- aimed to optimizing manufacturing infrastructure and reducing fixed costs by combining the operating divisions and shifting component sourcing to low cost markets like china. Reduce cost by: Downsizing and consolidating the manufacturing, distribution and customer service facilities Streamlining procurement. 7000 employees were laid off in Japan and 13,000 at other locations in world. Several corporate and administrative functions which were overlapping were integrated. 8. This restructuring plan was not successful mainly because of the significant drop in sales in some products. 9. In 2005, Stringer became the CEO. He identified five main challenges for Sony: p6 1) Getting rid of its silo culture, 2) Attaining profitability across businesses 3) Making products in line with industry standard technologies. 4) Improving the competencies in software and service 5) Divesting the company of its non-strategic assets. At the same year, Sony started to adopted the new organizational structure by reorganized the company into five business group: the electronics business, the games business group, the entertainment business group, the personal solutions business group, the personal solutions business group and the Sony financial holding group). The results of this new structure: Sony expected to achieve coordination across different areas including planning, technology, procurement, manufacturing, sales and marketing. Eliminate product and design redundancies. along with this new strategy, Sony also announced an internal slogan called â€Å"Sony United†. This focused on promoting teamwork and cooperation and bringing together key resources. The outcome: 1. One of Stringer’s first tasks was to revive Sony’s television business (flat panel televisions). 2. In 2006, nine factories were closed down and over 5700 jobs were eliminated. 3. To focus on the growth markets, Sony discontinued the manufacture of around 600 of the total 3000 products it manufactured. 4. Although the electronics business remained a problem, the sales of flat panel TV improved and so did the sales of PCs and camcorders. 5. Analysts were of the view that Stringer’s efforts had succeeded in putting the company back on the right track. 6. in 2007, Sony announced that to strengthen its product development capability and improve profitability in the electronics segment, some more changes had to be made in its organizational structure. The company established the B2B Solutions Business Group ïÆ'   aim to enhance its B2B business growth. 7. As a result of the joint venture with Samsung for making panels was one of the reasons for Sony doing well in the television market (B2B strategy). 8. In 2007, Stringer announced that

Thursday, November 21, 2019

The marketing communications plan for ultime HP TV Essay

The marketing communications plan for ultime HP TV - Essay Example The marketing communication plan will be divided into two critical sections or stages, of which the first stage spells out the objectives of the plan in terms of the marketing and communication objectives. The second stage of the plan spells out the strategies that will be used in the segmentation, targeting, and positioning processes. Additionally, this report will provide an estimate budget for the marketing communication plan, which will only run for a period of one year and it will only cover the United Kingdom market. According to Malone, the technology industry is busting with innovations in an un-choreographed time schedule, which means that failure to innovate timely product is likely a recipe for failure by the technological companies. The competition is high such that manufacturers in the industry have to continually research and create new products that are more suited to customers’ needs and expectations. Hewlett-Packard Company is a perfect example of a successful company in the global technological industry. The company specializes in the providing technologies, products, software services and solutions for consumers, small and medium term enterprises, and large enterprises.