Brave New World Essays (740 words) - Utopian Novels, Brave New World

Brave New World Brave New World George Santayana once said, Ideal society is a drama enacted exclusively in the imagination. In life, there is no such thing as a complete utopia, although that is what many people try to achieve. Aldous Huxleys Brave New World is an attempt at a utopian society. In this brave new world, mothers and fathers and family are non-existent. Besides being non-existent, when words of that sort are mentioned, ears are covered and faces of disgust are made. In a report to the Controller, Bernard wrote,This is partly due, no doubt to the fact that he heard them talked about by the woman Linda, his m-----(106). Words of the sort cannot even be written. Art, history, and the ability to have emotions are shunned. This utopia is shown as a perfect world in which everyone is happy. If this was true, the people would not need to take soma, an equivalent along the lines of a cross between one of todays designer drugs and Prozac. The Director, who goes nameless for most of the story, is less important than the controller is, and he also knows less. This is shown by his shock when the Controller dares to speak about two of the forbidden topics, history and biological parents. It is believed that topics of this nature will cause this utopia to deteriorate. Once the utopia deteriorates, people are not happy all the time. Even by its own criteria though, Brave New World is not a society where everyone is in fact happy. There are asylums in Iceland for Alpha misfits. Even in this so-called utopia, no one is perfect. Lenina has lupus and Bernard is emotionally unstable, due to a mistake in the bottling-plant. If a person is to run out of soma, they feel sick. It may seem to be a utopia, but in essence, brave new world is far from it. Well-being is not and can not be, genetically pre-programmed, but that is what the soma is for. When one of the inhabitants experiences unpleasant thoughts or emotions, which supposedly do not exist anyway, they receive soma: One cubic centimeter cures ten gloomy sentiments( ). Although the people here are allegedly emotionless, it is shown that they are far from it. Bernard is overcome by feelings of non-conformity. He feels that people should be monogamous, he has emotions, he believes in love. Bernard loves Lenina. This is a concept, though, which is too abstract for these inhabitants to fully understand. Bernard realizes that he is not the only one that feels this way when the Director speaks of an occurrence over twenty-five years ago, which is alone, bad manners in this utopia. The fact that he still dreams of this occurrence shows that he was more emotion than what is good for you in this system. When Bernard brings Linda and her son, John to the Director, he responds with disgust. After this, Lindas face twists grotesquely into the grimace of extreme grief ( ), an emotion that is unknown to these sheltered people. It is impossible to live in a perfect society, because nothing can be forever perfect, and what is perfect for one, the Director for example, may not be perfection to another, like Bernard. In order to overcome the possibility of this happening, all must lead sheltered lives. A life without love and emotion is far from perfect though. To combat the unhappiness, the perfect drug, soma is taken. Even soma is not perfect. Taken in excess, soma is lethal, and that is how Linda dies. After her death, her son commits suicide. If all were perfect, suicide would be unheard of. So once again, nothing in this brave new world is actually perfection. There is no such thing as a utopia. A utopia cannot be achieved because nothing that is perfect for one is perfect for all, no matter how sheltered their lives may be. This brave new world may have been the idealistic society for some, but not all, because if it was what everyone wanted, it could not be overturned. This brave new world was, in fact destroyed. Love, feelings, and emotions destroyed it. Nothing can be completely flawless, and that is

Sony Case Study Essay

Sony Case Study Essay Sony Case Study Essay Sony Corporation – Restructuring Continues, Problems Remain Sony in crisis again: 1. Obstacles: don’t question its business. 2. Reorganize the programs (financial performance and competitiveness of the company) 3. The attempts failed because of the silo culture. 4. Reducing business categories and products models. 5. Another reorganize of the program in 2009 (reduction in the employee and manufacturing sites)ïÆ'   make all Sony parts to work together and move to innovation. 6. Did not give attention to the market research. The restructuring efforts: 1. Another re-structuring in 1994 & 1996 2. Sony organized into 10 company structure ïÆ'   no improvement in the financial performance. 3. SWOT: another restructuring was in 1999 when Sony tried to exploit the opportunities offered by the Internet ïÆ'   PlayStation (p5) 4. New change in the top management of Sony. 5. The CEO suggest that Sony transform into a Broadband Network Solution company by launching a wide range of broadband products and services ïÆ'   did not get the expected results. 6. Analysts were of the opinion that the erosion in Sony’s profits was due to the expenses the company had incurred on implementing its many restructuring plans. 7. New idea of restructuring plan called â€Å" Transformation 60† - 3 years plan- aimed to optimizing manufacturing infrastructure and reducing fixed costs by combining the operating divisions and shifting component sourcing to low cost markets like china. Reduce cost by: Downsizing and consolidating the manufacturing, distribution and customer service facilities Streamlining procurement. 7000 employees were laid off in Japan and 13,000 at other locations in world. Several corporate and administrative functions which were overlapping were integrated. 8. This restructuring plan was not successful mainly because of the significant drop in sales in some products. 9. In 2005, Stringer became the CEO. He identified five main challenges for Sony: p6 1) Getting rid of its silo culture, 2) Attaining profitability across businesses 3) Making products in line with industry standard technologies. 4) Improving the competencies in software and service 5) Divesting the company of its non-strategic assets. At the same year, Sony started to adopted the new organizational structure by reorganized the company into five business group: the electronics business, the games business group, the entertainment business group, the personal solutions business group, the personal solutions business group and the Sony financial holding group). The results of this new structure: Sony expected to achieve coordination across different areas including planning, technology, procurement, manufacturing, sales and marketing. Eliminate product and design redundancies. along with this new strategy, Sony also announced an internal slogan called â€Å"Sony United†. This focused on promoting teamwork and cooperation and bringing together key resources. The outcome: 1. One of Stringer’s first tasks was to revive Sony’s television business (flat panel televisions). 2. In 2006, nine factories were closed down and over 5700 jobs were eliminated. 3. To focus on the growth markets, Sony discontinued the manufacture of around 600 of the total 3000 products it manufactured. 4. Although the electronics business remained a problem, the sales of flat panel TV improved and so did the sales of PCs and camcorders. 5. Analysts were of the view that Stringer’s efforts had succeeded in putting the company back on the right track. 6. in 2007, Sony announced that to strengthen its product development capability and improve profitability in the electronics segment, some more changes had to be made in its organizational structure. The company established the B2B Solutions Business Group ïÆ'   aim to enhance its B2B business growth. 7. As a result of the joint venture with Samsung for making panels was one of the reasons for Sony doing well in the television market (B2B strategy). 8. In 2007, Stringer announced that

The marketing communications plan for ultime HP TV Essay

The marketing communications plan for ultime HP TV - Essay Example The marketing communication plan will be divided into two critical sections or stages, of which the first stage spells out the objectives of the plan in terms of the marketing and communication objectives. The second stage of the plan spells out the strategies that will be used in the segmentation, targeting, and positioning processes. Additionally, this report will provide an estimate budget for the marketing communication plan, which will only run for a period of one year and it will only cover the United Kingdom market. According to Malone, the technology industry is busting with innovations in an un-choreographed time schedule, which means that failure to innovate timely product is likely a recipe for failure by the technological companies. The competition is high such that manufacturers in the industry have to continually research and create new products that are more suited to customers’ needs and expectations. Hewlett-Packard Company is a perfect example of a successful company in the global technological industry. The company specializes in the providing technologies, products, software services and solutions for consumers, small and medium term enterprises, and large enterprises.